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Posts tagged business
We moved from thinking of ourselves as designers to thinking of ourselves as design thinkers. We have a methodology that enables us to come up with a solution that nobody has before.
We call this process “design to value.” It’s a far cry from “design to cost,” the typical approach used to make cars, in which a final price is set and the new car is then engineered to be sold profitably at that price; the concept of how consumers perceive value does not really enter into the equation.
Pre-bid discussions with potential clients are crucial to a project’s success and they should accomplish some critical things and answer some critical questions. Surely these discussions are largely about defining the project scope, but they must reveal other things too, like if the timeline constraints fit your availability or if you have the required capabilities to successfully complete the work; and if so, can this actually be a successful project. Perhaps most importantly, you need to discover if you should accept or decline the project.