Kris's collection of random items found while RSSing, Google Reading or FFFFounding, it may not always be attributed, but it's stuff i like.

i work at alt group, i rarely twitter, a bot does pretend to be me. I like lookwork, irony and peanut butter. Email me.

We call this process “design to value.” It’s a far cry from “design to cost,” the typical approach used to make cars, in which a final price is set and the new car is then engineered to be sold profitably at that price; the concept of how consumers perceive value does not really enter into the equation.