“ It seems that creativity is adaptive, like anything else. When a space becomes available, work emerges to fill it. The genius, the emergence of a truly remarkable and memorable work, happens when the thing is perfectly suited to its context and is also surprising. And when something works, it strikes us as not just being clever — a good adaptation — but as strongly and emotionally resonant. When the right thing is in the right place we are moved.”
Source: journal.davidbyrne.com
